The 'Rights' of Good Customer Service
Get it right - 7 times!
Get it right - 7 times!
What is good customer service?
Well,we think one way to think about this is to consider the “rights” of good customer service. Or to be more precise, it’s about getting it right … 7 times!
Think about a time when you’ve experienced service that really impressed you. No doubt there will have been several things that combined to give you that sense of satisfaction.
How many? Well, in our opinion good customer service is delivered when organisations get at least 7 things “right”.
Good customer service requires many things, starting with knowing who your customers are, and understanding their needs. Being clear about your customers’ wants and needs allows you to focus on the best possible ways to meet them.
The notion that customers have “rights” is normally interpreted in a contractual or legal way. But there is another way to think about getting it right for the customer. Thinking laterally here can be a helpful way to assess how you currently meet your customer’s needs.
Think about your customers’ “rights” by asking if you’re doing:
Then, crucially try to ensure:
Arguably, there has never been a more important time to focus on getting things right for the customer. That’s why you shouldn’t forget the last two rights, they are essential if you really do want to provide good customer service.
Are you getting your customer service right? If not, think about which rights you might be getting wrong!. Then all you have to do is put them right. That’t the key to happy customers. And remember, this quote relates to all customer service, not just marketing!
“The aim of marketing is to know and understand the customer so well that the product or service fits her and sells itself.” Peter Drucker
If you’re looking for resources to help you manage better customer service, try our store. For example, here we’ve bundled together these six PDF e-guides to help you motivate yourself and your people to provide better performance. At half the normal price! Read the guides in this order and use the tools in each. These guides are great value, packed with practical advice, tips and tools on how to motivate yourself (and others) to perform. (6 pdf guides, 176 pages, 26 tools, 15 tips and 22 insights for half price!)
We’ve used [the guides] as support tools for learners on our talent management programmes which has saved me a lot of time and a lot of money. I’d definitely recommend them.